There is always this bittersweet relationship between customers and brands. A kind that only works through transparency, collaboration and a two-way connection rather than just building a product / service and imposing it on to the people without improving on a daily basis and of … Continue reading Does Telenor Really Hear You?
Everybody dreams, those who say they don’t, they dream secretly too. Everybody wants be something but often let go of the desire due to one or the other reason. Now talking specifically of our society (which btw is pretty much changing now), most of our … Continue reading Toh Phir Kuch Kar Guzro
The Fashion industry in Pakistan has been thriving gradually to unleash its innate style and flair that we have been so blessed with. Our culture is a mix of modern-traditional colours, apparels and is a unique blend of eastern and western styles.
Other than catering the affluent and the elite all the fashion designers of haute couture also have an exclusive line of prêt’ a’ porter or ready-to-wear outfits, which again, before being introduced into the market are made public at fashion shows. Fashion does not stand still, tastes shift and so does geographic focus. In Pakistan, our designers have really defined creativity and there are dozens of foreign / local educated new fashion designers who have stepped up in the industry.
Such was the Telenor Fashion Pakistan Week, laiden with a combination of creative punches and not-so-creative bloopers. The 4-day event saw the blue carpet (Telenor parent colour) studded with stars like Nida Azwer, Sania Maskatiya, Huma Adnan, Sadaf Malaterre, Anoushay Ashraf, Deepak Parwani, Maheen Khan, Hina Khawaja Biyat, Zurrain Imam, Tara Uzra Dawood, multiple fashion bloggers and media high profiles! The crowd seemed to have grown interesting over time till the finale of the FPW’15 with pbvious enthusiasm all around.
Some of the designs turned out to be really soothing and relaxing considering the summery heat of Karachi with the starting of this season. Soft pastel colours, whites & pinks together spread a fresh breeze. While some added the obviously needed crisp colour and vibrance to the ramp with much use of gold, embroidery work, greens, purples and reds!
Here are a few glimpses from all four days of the event
And of course a very special thanks to a dear friend, Ufaq Ashfaque who took this beautiful snapshot of myself at the #TFPW15 day 1
The entire four days were a mix and match of some awe-inspiring, some contemporary, classy and not-so-classy wear. The models were super comfortable and carried out the walks with ease and no glitch! All in all a great event to be at.
The digital agency for the event, Mind Map Communications and its team trended the official hashtag #TFPW15 on the 1st day in no time and it continued to trend continuously for the next three days as well!!
Among this collection, my super favourites are Zaheer Abbas, Sanam Chaudhry, Amna Aqeel, Zara Shahjahan, Nida Azwer & HSY. Tell me about yours! 😉
In Pakistan, the commencement of spring is a shout out call to all fashionistas and fashion geeks to view and review the latest trends to set foot that year. The fashion and apparel industry have now gained a huge momentum & many potential seekers have … Continue reading Couture & More – Telenor Fashion Pakistan Week #TPFW15