After writing a concise blog on recommended weekend trips to take in April, I received tons of messages to suggest tours for the upcoming summer holidays as well. So you happen to be in luck as quite a few interesting travel events are taking place … Continue reading 9 Recommended North Trips for Summer 2019
So excited we were to get off at this magnificent place of junction between Pakistan and China after a long long snaky ride on the Karakorum Highway that some of us didn’t hear what our guide had said “Please don’t start running abruptly or make … Continue reading [Short Stories] – When We Met the Borders
اس تحریر کے پچھلے حصے کو لکھے ہوئے یوں تو کافی دن بیت گئے ہیں لیکن اس سفر کو دل ہی دل میں، میں روزانہ دہراتی ہوں – لگتا ہے ہی کبھی دل سے نکل ہی نہیں سکتا جی تو پچھلا پڑاؤ عطاآباد جهیل پہ … Continue reading جنت کے خطے (3) – ہر سو پاسو
When the love is so eternal… you are carved for life; together side by side forever; for centuries to come; for generations to see; for kindred to talk; for stories to be told …for lovers to replicate A common tradition of wooden encarvement in the … Continue reading Carved Forever
Pakistan is a beautiful country and there is no denying about it. One can only know this when you have visited the remote untouched virgin parts of it and felt the depth. As a traveller it’s a duty to not just visit, absorb and praise but spread the word about its beauty and encourage more people to visit to help create a positive image to the world so that tourism could increase
Right around the independence day time, an ad appeared on TV, more of a teaser first, showcasing some beautiful destinations from all over pakistan. Well, that was enough to grab my attention since anything to do with travelling and remote parts of Pakistan and it’s enough to make me go crazy. I waited for the entire thing.
It came; …. and it was beautiful!
not just for the places they had advertised but for soulful cultural cultural and ethnic cultures with musical beats they had incorporated. With each passing frame, all I could do was gasp with praise and and admire what we have been bestowed. And ofcourse, when I’d see familiar locations that I have already visited, it would just bring back all the beautiful memories of my Travel.
“Oh Bhit Ja Bhittayi” – a very famous and folk song plays in the beginning of the ad, followed by other folk & sufi pieces – all gave the message of finding Divine Love through long spiritual journeys. One of my favourite lines from the ad are
مل نہیں رہا ہے تو … ایسے ہر جگہ ہے تو
You (God) are unable to be found specifically for You are everywhere
This was unique to witness because no commercial brand has ever tapped onto the sufi territory like this – their approach was brilliant as they moved from areas of South to gradually up North revealing the beautiful changing landscapes and mesmerizing diversity of people and places of this country..
I love how it has been shot and conceptualized – how the searcher moves from one point to another catching hold of “Sounds of Life” and his thirst doesn’t end, he goes up and up and up to look for more, to find and appreciate what has been created by Him.
In seven minutes, Telenor Pakistan’s #TelenorRawaan , whose ad I have been talking about, was able to engage, inspire and awe the viewers in beauty, sounds & versatility of this country.
The core message of the ad was to appreciate whatwe have, keep going, set goals one after the other, achieve them and let the search for better never end – and obviously to stay connected wherever you go via Telenor – a unique message to give out to the nation on occasion of Independence Day.
I’m sure you have already seen the ad, since it plays often and is void to catch eye but if you haven’t, indulge in its aura with me by clicking the ad below
Also you can follow the chatter on the advertisement by following the hashtag #TelenorRawaan on social media
 کراچی سے شمالی علاقوں کی سیر کو نکلے ہم 22 لوگوں کی ٹولی منفی 2 سینٹی گریڈ میں هنزہ سے شاہراہ قراقرم پر درہ خنجراب کی جانب گامزن ہوئ. اس سے پچھلی رات کو تیز بارش اور ہوا نے وہاں کا رخ کیا تھا، … Continue reading جنت کے خطے (2) – شیڈز آف بلیو
جنہیں پہاڑ ایک بار ڈس لیتے ہیں، وہ لوگ کچھ ادھ موےء سے ہو جاتے ہیں آم لوگوں کی طرح ہنستے بولتے تو ہیں مگر ان کی سوچ پہاڑوں کی مانند عام زہینیت سے بہت بالا تر ہو جاتی ہے- وہ اسی کے سحر میں … Continue reading (1) جنت کے خطے
Jab tak mene pahari ilaaqoan ka safar nahi kia tha, mien sochti thi kesa lagta hoga, subha uth ke khud ko qad awar paharoan ke beech mien paana..behtey pani ke kabhi madham kabhi tez shor ko apne kanoan mien suroor ki tarha mehsoos karna, thitarti … Continue reading [Transliteration] Wo Pehla Manzar…