Tag: Fashion

Eden Robe’s New Lawn is #TrulyYours

Summers in Pakistan mean new Lawn ranges from a variety of designers and brands. Women go excessively crazy over shopping as summers lasts in most parts, longer than usual and daily wear airy flowy lawn dresses are much in demand by both office goers and home ladies, hence the fever takes over everyone.

There are multiple players in the market now, each trying to create a unique pattern or design to appease the consumers and give them something extraordinary to wear. Eden Robe, a famous fashion brand for men, women & kids also made its entrance in this category and decided to craft something different for the ladies out there. Their launch campaign revolved around the concept of #PraisingWomen by appreciating women who can make a style statement just by wearing lawn. it’s targeted for masses and all women, regardless of class, will be able to buy good quality lawn and get all the praises.

The unstitched lawn from Eden Robe is inspired from different themes which ranges from Turkish arts, William Morris, Floral themes etc. The colors are as per the summer forecast. Apart from unstitched lawn, Edenrobe supports the idea of women wearing the traditional lawn dresses. Whether a woman is professional or only manages household chores, they should be given the liberty to wear stylish and chic lawn. With unstitched lawn collection by Edenrobe, it becomes easier for women to wear affordable and fine quality lawn.
Edenrobe came up with the hashtag “#TrulyYours” to give an impression to the customers that the brand is customers. The brand is striving to deliver only the best to its customers with right communication and message tone. This will also be the tagline for the entire campaign in days to come for Eid, Winter or New Year campaign etc. 




You may catch up with Eden Robe via following links:

Website: http://www.edenrobe.com
Facebook: http://www.facebook.com/edenrobe

The Vibrant Colours of Telenor Fashion Pakistan Week – Flashbacks!

The Fashion industry in Pakistan has been thriving gradually to unleash its innate style and flair that we have been so blessed with. Our culture is a mix of modern-traditional colours, apparels and is a unique blend of eastern and western styles.

Other than catering the affluent and the elite all the fashion designers of haute couture also have an exclusive line of prêt’ a’ porter or ready-to-wear outfits, which again, before being introduced into the market are made public at fashion shows. Fashion does not stand still, tastes shift and so does geographic focus. In Pakistan, our designers have really defined creativity and there are dozens of foreign / local educated new fashion designers who have stepped up in the industry.

Such was the Telenor Fashion Pakistan Week, laiden with a combination of creative punches and not-so-creative bloopers. The 4-day event saw the blue carpet (Telenor parent colour) studded with stars like Nida Azwer, Sania Maskatiya, Huma Adnan, Sadaf Malaterre, Anoushay Ashraf, Deepak Parwani, Maheen Khan, Hina Khawaja Biyat, Zurrain Imam, Tara Uzra Dawood, multiple fashion bloggers and media high profiles! The crowd seemed to have grown interesting over time till the finale of the FPW’15  with pbvious enthusiasm all around.

Some of the designs turned out to be really soothing and relaxing considering the summery heat of Karachi with the starting of this season. Soft pastel colours, whites & pinks together spread a fresh breeze. While some added the obviously needed crisp colour and vibrance to the ramp with much use of gold, embroidery work, greens, purples and reds!

Here are a few glimpses from all four days of the event

Amir Adnan's Shahzade Collection
Amir Adnan’s Shahzade Collection
nida azwerr frensh trellis
Nida Azwer’s French Trellis Collecion
sanaia for lawn
Sania Maskatiya for AlKaram
Zara Shahjahan Collection
Zara Shahjehan Collection
Zaheer Abbas Primavera Collection
sanam chaudhry zingarA DAY 2
Sanam Chaufhry – Zingara Collection
Shameel Ansari Collection
Sonya Batla – Manora Collection
Wardha Saleem – The Lotus Song Collection
YBQ - Lal Shahbaz Qalandar
YBQ – Lal Shahbaz Qalandar Collection
Fifth Element – Swarovski by Rizwanullah
nida azwer
Hira Tareen Clad in Nida Azwer’s French Trellis Collection
lala textiles
Lala Textiles
HSY Men exuding the Oomph factor!
Somal Halepoto
Fahad Hussayn – Dominionatrix Decoded Collection
Pooja Bhatt, the showstopper for Deepak Perwani Collection
Deepak Perwani- La Dolce Vita Collection
Amna Aqeel – Romancing the Lines Collection
Amna Aqeel – Romancing The Lines
Body Focus Museum
Day 2 (18)
Abdul Samad’s Funk Collection
FnkAsia Collection
FnkAsia Collection

And of course a very special thanks to a dear friend, Ufaq Ashfaque who took this beautiful snapshot of myself at the #TFPW15 day 1

The entire four days were a mix and match of some awe-inspiring, some contemporary, classy and not-so-classy wear. The models were super comfortable and carried out the walks with ease and no glitch! All in all a great event to be at.

The digital agency for the event, Mind Map Communications and its team trended the official hashtag #TFPW15 on the 1st day in no time and it continued to trend continuously for the next three days as well!!

Among this collection, my super favourites are Zaheer Abbas, Sanam Chaudhry, Amna Aqeel, Zara Shahjahan, Nida Azwer & HSY. Tell me about yours! 😉