Whirling for A Great Cause

It’s easy to spend a bundle of thousands on an entertainment based event that gives us joy for that one evening.. But how wonderful would it be if the money spent would bring joy for a long time to come. Something that would not just benefit us but benefit those around us who are smart and talented but need support and cooperation from the already … Continue reading Whirling for A Great Cause

Her Health is Equally Important – #NoMenWithoutWomen

‘Walks in my working lady after 8 days of unannounced holidays; obviously I was infuriated as hell, who wouldn’t be? The whole house had come down to a chaos without her. Still furious, I asked her what urgency made her vanish like this; and I was already expecting a similar answer about her kids being ill, husband not well, or some sudden death in her … Continue reading Her Health is Equally Important – #NoMenWithoutWomen

#TweetAMeal – Digital Meal Donation Campaign by Telenor Pakistan

Continuing their successful campaign from last year, Telenor Pakistan has restarted their campaign #TweetAMeal this Ramadan too, that aims to eradicate hunger as much as possible via digital help and word of mouth. This activity is about sharing photos of your meals for Sehr & Iftar and engage as many users as possible in tweeting pictures of their meals at these times; each tweet made … Continue reading #TweetAMeal – Digital Meal Donation Campaign by Telenor Pakistan

WASH – Willingness to Pay for Water, Sanitation & Hygiene

Recently a survey, WASH, took place in Jacobabad (Interior Sindh) by UN HABITAT and Unicef to assist the Sindh government, which is the municipal development and services organization in Pakistan, regarding water and sanitation facilities in the area. WASH stands for Water, Sanitation and Hygiene. The survey was about the quality of services and water being currently delivered and utilized by the people there and … Continue reading WASH – Willingness to Pay for Water, Sanitation & Hygiene

“Suno” – Breaking Stereotypes About Mental Illness

The best thing about theatre is that it has a limited audience but all the more larger impact from powerful impact and message delivered from a small act. ‘Suno!’ is another strong act being performed at the Arts Council these days, which throws light on one of the most common issues of our society, depression and mental disturbance. The Dawood Foundation in support with Taskeen [an … Continue reading “Suno” – Breaking Stereotypes About Mental Illness

Heat Stroke Awareness & Preventive Measures

A few days ago, I received an email regarding the ongoing heat wave and tips to protect yourself and others from it in case of a stroke. Here is what I received: If you suspect someone has heat exhaustion, follow the advice outlined below. Get them to rest in a cool place – ideally a room with air conditioning or, if this is not possible, somewhere … Continue reading Heat Stroke Awareness & Preventive Measures

Jab Tak Truck Chalega… Shell Celebrates Truckers & Farmers Across Pakistan

Truckers and farmers endure a challenging working environment, each with his own dream to finish his job meticulously in their trucks or tractors so they can reach their #RealDestinations which is their home sweet home. Shell Rimula, a premium heavy duty engine oil, launched a new campaign called Real Destinations. The campaign looks at the life of truck drivers and farmers of Pakistan, their dreams … Continue reading Jab Tak Truck Chalega… Shell Celebrates Truckers & Farmers Across Pakistan

Highlighting Social Issues & Life of a Musician – #Udaari

Udaari, a new a Hum TV serial, that aired with its first episode on the 10th of April, talks of social vices in a (what people would say) bold manner ..but I think it’s not bold it’s necessary.  The story is about a various issues being brought to the front, of which one is looking upon music related families as a social stigma and other … Continue reading Highlighting Social Issues & Life of a Musician – #Udaari

Why Should She? [Episode 1]

Why should a woman be okay with the idea of displaying herself to the possible suitors and their families without her consent just to make her family happy? Why cannot she just get up and leave the room if she doesn’t find the potential groom pleasing enough? Instead she keeps sitting, smiling at every bizarre question thrown at her because she alone has all the … Continue reading Why Should She? [Episode 1]

CAREEM Celebrates #PakistanDay

CAREEM has become the latest sensation in booking reliable & secure chauffeur driven cars via app or call and is getting quite popular among the young crowd most of whom have given a positive feedback of their service. Headquartered in Dubai, they have their networks in 25 global cities globally. The app however, was developed in Pakistan. This #PakistanDay Careem conducted a scavenger hunt for … Continue reading CAREEM Celebrates #PakistanDay