Rawaan Raho [Keep Going] – An Independence Day Message by Telenor

Pakistan is a beautiful country and there is no denying about it. One can only know this when you have visited the remote untouched virgin parts of it and felt the depth. As a traveller it’s a duty to not just visit,  absorb and praise but spread the word about its beauty and encourage more people to visit to help create a positive image to the world so that tourism could increase
Right around the independence day time, an ad appeared on TV,  more of a teaser first,  showcasing some beautiful destinations from all over pakistan. Well, that was enough to grab my attention since anything to do with travelling and remote parts of Pakistan and it’s enough to make me go crazy. I waited for the entire thing.
It came; …. and it was beautiful!
not just for the places they had advertised but for soulful cultural cultural and ethnic cultures with musical beats they had incorporated. With each passing frame, all I could do was gasp with praise and and admire what we have been bestowed. And ofcourse,  when I’d see familiar locations that I have already visited, it would just bring back all the beautiful memories of my Travel.
“Oh Bhit Ja Bhittayi” – a very famous and folk song plays in the beginning of the ad, followed by other folk & sufi pieces – all gave the message of finding Divine Love through long spiritual journeys. One of my favourite lines from the ad are
مل نہیں رہا ہے تو … ایسے ہر جگہ ہے تو
You (God) are unable to be found specifically for You are everywhere
This was unique to witness because no commercial brand has ever tapped onto the sufi territory like this – their approach was brilliant as they moved from areas of South to gradually up North revealing the beautiful changing landscapes and mesmerizing diversity of people and places of this country..
I love how it has been shot and conceptualized – how the searcher moves from one point to another catching hold of “Sounds of Life” and his thirst doesn’t end, he goes up and up and up to look for more, to find and appreciate what has been created by Him.
In seven minutes, Telenor Pakistan’s #TelenorRawaan , whose ad I have been talking about, was able to engage, inspire and awe the viewers in beauty,  sounds & versatility of this country.
The core message of the ad was to appreciate whatwe have, keep going, set goals one after the other, achieve them and let the search for better never end – and obviously to stay connected wherever you go via Telenor – a unique message to give out to the nation on occasion of Independence Day.
I’m sure you have already seen the ad,  since it plays often and is void to catch eye but if you haven’t, indulge in its aura with me by clicking the ad below
Also you can follow the chatter on the advertisement by following the hashtag #TelenorRawaan on social media
Singers: Akhtar Chanal, Shani Arshad, Saima iqbal, Asrar & Zeb Bangash 
Director: Jami 

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