Summers in Pakistan mean new Lawn ranges from a variety of designers and brands. Women go excessively crazy over shopping as summers lasts in most parts, longer than usual and daily wear airy flowy lawn dresses are much in demand by both office goers and home ladies, hence the fever takes over everyone.
There are multiple players in the market now, each trying to create a unique pattern or design to appease the consumers and give them something extraordinary to wear. Eden Robe, a famous fashion brand for men, women & kids also made its entrance in this category and decided to craft something different for the ladies out there. Their launch campaign revolved around the concept of #PraisingWomen by appreciating women who can make a style statement just by wearing lawn. it’s targeted for masses and all women, regardless of class, will be able to buy good quality lawn and get all the praises.
The unstitched lawn from Eden Robe is inspired from different themes which ranges from Turkish arts, William Morris, Floral themes etc. The colors are as per the summer forecast. Apart from unstitched lawn, Edenrobe supports the idea of women wearing the traditional lawn dresses. Whether a woman is professional or only manages household chores, they should be given the liberty to wear stylish and chic lawn. With unstitched lawn collection by Edenrobe, it becomes easier for women to wear affordable and fine quality lawn.
Edenrobe came up with the hashtag “#TrulyYours” to give an impression to the customers that the brand is customers. The brand is striving to deliver only the best to its customers with right communication and message tone. This will also be the tagline for the entire campaign in days to come for Eid, Winter or New Year campaign etc.
You may catch up with Eden Robe via following links: