[ Following is a guest post crafted by Ms. Fatima Naqvi, Head of Public Relations @ Jovago Pakistan, Rocket Internet ]
What does an average Pakistani traveller look for?
With the summer season coming up, hotels and airlines avail the opportunity to mark up their prices, because they understand the importance people place upon travelling. Jovago.com conducted some market research to gain some insights about the average Pakistani traveler.
In Pakistan, the average traveller spends approximately PKR 5000 per night on a hotel room. This rate is neither high nor low, but the type of accommodation depends on where one is traveling. Top hotels of Pakistan are between PKR 15,000 to PKR 20,000 and guest houses are approximately PKR 5000 and above. 97% of Pakistani’s opt for payment on arrival, and only 3% pre-pay hotels / guest houses before arriving. Luckily for the majority who chose to pay on arrival, Jovago.com offers them the option to do so, and the average stay of these Pakistani travelers is 2 days, whereas the longest stay is 30 days.
It is also interesting to learn that most travel plans are made last minute. 63% of bookings are made less than a week before travelling, and 26% are made less than a day before. Only 6% of Pakistani travellers make hotel bookings more than a week before they travel. Out of these travellers, 81% chose a double room, 15% chose single rooms and 4% chose other types of rooms, such as the suite. As the data indicates, most of the rooms booked accommodate 2 adults.
Learning the trends about travellers is intriguing, because it tells you the thought and action process of an average Pakistani. Now that summer is just around the corner, everyone should start planning their holidays before it gets too expensive.
Check out: www.jovago.com to get the best price guarantee!