Organizations in Pakistan lately have started shifting their attention towards various social corporate responsibility functions and have started taking rigorous part in the eradication of irrelevant and unnecessary hindrances and promoting the factors that spread positivity and success among the rising generation.
In order to bring prominent change in the society, one must strive to making small changes in one own self; this is the thought behind the recently generated initiative, “I Am The Change” which was launched in the year 2012, backed by Engro Corp, intended to pay a tribute to local change agents, or those who wish to see the change around them and act as major catalysts. These agents have worked day in and out to see an extrusive change in the neglected areas of health, education & livelihood. This initiative works in collaboration with with the corporate & philanthropic sector to improve lives.
On the 6th of May, at PC Hotel, Engro Corporation, announced the winners of I Am TheChange (IATC) competition for 2014-15 in a ceremony amid the presence of various corporate veterans, media and the senior management of the Engro group.
This year’s recipients included the Azat Foundation in the category of education, Orangi Pilot Project (OPP) in the category of Livelihood & Child Life Foundation (CLF) in the category of Health.
Azat Foundation works to provide education and youth empowerment opportunities to individuals from various areas of Baluchistan including Noshki, Kharan, Awaraan amongst others. OPP continues to focus on urban development and works with the underprivileged in the arena of micro-finance and micro-enterprises, helping set up small businesses such as embroidery, footwear manufacturing and other small cottage industries reaching out to over 100,000 individuals through various projects. CLF, an NGO provides comprehensive child health care services from emergency care to prevention. It provides free medicines, essential oxygen systems, medical monitors and most importantly trains doctors and nurses to help save the lives of children at imminent risk reaching out to approximately 800 child-patients every day.
The IATC platform also announced a major development in terms of cross partnerships with different corporate organizations of Pakistan which included Coca-Cola, Mitsubishi Corporation, National Foods, K-Electric amongst others. The winners of the competition were selected based on the scope of their social work; level of impact, number of beneficiaries and the ability to replicate the program amongst other key considerations.The IATC award entails a financial grant along with aiding the NGO in terms of its capacity & organizational development whilst also ensuring employee volunteerism activities.
On another note, the evening was a lively one, beautifully lit and decorated with changing colors, zealous music and what caught my eye were the numerous IATC signature T-shirts used as ceiling decor that exuded different colors with changing patterns and hues.
The ceremony comprised of a panel discussion with Ayesha Tammy Haq moderating the conversation with Ali Ansari and representatives from corporate sponsors: Abrar Hassan from National Foods Limited, Kimihide Ando from Mitsubishi, and Zohair Sharif from Asiatic Public Relations representing Coca-Cola. K-Electric was also one of the sponsors.
Following were some influential live tweets from the event:
— Amber. Z (@Cheese_Pakora) May 6, 2015
— I Am The Change (@iatcpk) May 8, 2015
— I Am The Change (@iatcpk) May 6, 2015
Ali Ansari – President & CEO,Engro Corporation said, We strongly believe in empowerment of communities by highlighting change agents who are working in high-impact areas such as education, he alth and livelihoods. Pakistan has a growing young population which will be in need of job opportunities. Coupled with the fact that half of the country cannot read or write and up to 25 million children not having access to school, the country is faced with an education, health and livelihood emergency. In this scenario it is imperative that we join hands to empower agents of change who are working to improve these social issues – IATC is a partnership platform that creates awareness and provides recognition to the unsung heroes from across Pakistan in order to support and multiply their efforts.”
The official hashtag for the evening was #IAmTheChange and #IATC2015.
PR Agency: Xenith PR
Digital Agency (Event Coverage): The Brand Crew Pvt. Ltd