[Official Press Release + Add ons]

Brands wait all year round for this prestigious evening to attend.. this is the evening their week-long efforts of campaign ideation, planning & execution is officially pronounced as yay or nay!

The 5th PAS Awards, organized by the Pakistan Advertisers Society, a star-studded gala awards function was held at the Expo Center in Karachi on April 25, 2015.

This year, apart from the regular 21 regular categories, Pakistan Advertisers’ Society has introduced 5 special categories namely Passion for Pakistan, Best in Digital, Media Innovation, Best BTL Activation and Best Platform Award that will honor the most innovative marketing ideas.

The master of the ceremony for the award ceremony was actor and radio presenter Khalid Malik, while the show featured entertaining performances by FUSION, Rachael Viccaji, Zia Mohyuddin, Bushra Ansari, Jawad Ahmed and Sara Raza.

Apart from these star studded performances the show also featured a glittering line up of Award Presenters both from the advertising and the entertainment industry like Mohammad Malik, Sadaf Malatarre, Ehsan Malik, Zhalay Sarharidi, Amir Paracha, Khurram Koraishy, Tariq Ikram, Shayan Malik, Michael Nederlof, Zainab Mohammad, Rizwan Ahmed Siddiqui, Nadia Hussain, Kamran Khan, Mahira Khan, Romain Dequesne, Sarmad Ali, Azra Mohyeddin, Bahauddin Khan, Meera, Imran Aslam and Mujtaba Naqvi.

The regular categories spanning across various segments had an overwhelming response their year from the agencies and brands across Pakistan totalling 263 entries in the various categories. After jury evaluations and short listing, currently 68 brands and agencies from all over Pakistan are in the running to win the PAS Awards 2015.

PAS Awards were presented by Zong, powered by Microsoft and co-sponsored by Toyota, Olpers Lassi while English Biscuit Manufacturers and Dabur are associate sponsors. The categories “Passion for Pakistan”, “Best in Digital” and “Media Innovation” were sponsored by Bank Alfalah, Synite and HBL respectively. Dinner was hosted by National Foods Limited, while Pepsi and Tapal Tea were the sponsors for the Cocktail Lounge and Tea. Official Insurance of the awards function was TPL Direct Insurance.

JWT, Convex, Team SFA, E-creatorz and TDF were respectively the creative, digital, animation, technology and social media partners for the PAS Awards 2015. FM89, FM91, HotFM105, Jang Media Group, Brandsynario & Apna

Brands that bagged the awards are categorized and listed below:

CATEGORY	BRAND	CAMPAIGN TITLE	COMPANY	AGENCY
Automotive and Transport	Corolla	Simply Wow	Indus Motors	Manhattan International
Banking & Financial Services	HBL	HBL Football Campaign	HBL	JWT
Beverages – Cold	PEPSI	Better Together	PepsiCo Pakistan	Walter Pakistan
Beverages – Hot	Brooke Bond Pearl Dust	HikPiyaliPyaar	Unilever Pakistan Limited	Lowe &Rauf
Breakfast, Food and Dairy	OlpersEcolean	Mini Jug	Engro Foods Limited	JWT, Starcom Pakistan
Confectionery and Snacks	ChilliMili	Chill and Mill Went Up The Hill To Fetch A Bit of Gossip	Ismail Industries limited	Group M, MEC, Group M ESP, Manhattan Leo Burnett
Cosmetics and Personal Care (Men, Women and Children)	LUX	Lux Relaunch 2014	Unilever Pakistan Limited	JWT, Adsells, Impact
CSR & Public Service	Reprieve / Foundation for Fundamental Rights	Not A Bug Splat	Reprieve / Foundation for Fundamental Rights	BBDO Pakistan
Culinary	Mezan	Naimat-e-Ramazan	Paracha Textile Mills Ltd. (Mezan)	Adcom Pakistan (Pvt.) Ltd.,
Fabric Care, Home Care and Furnishing	Surf Excel	Iconic	Unilever Pakistan Limited	Mindshare Paksitan, Adsells, Lowe &Rauf Digital, Bulls Eyes Communication
Hospitals, Healthcare and Hygiene	ShaukatKhanum Memorial Cancer Hospital and Research Centre	5 Rupee Daily Campaign For Peshawar Hospital	ShaukatKhanum Memorial Trust	Farigh Four
Hotels, Fastfood& Restaurants	Espresso	Cookie Check In	Espresso Coffee Houses (Pvt.) Ltd.	Barely Average Design
Ice Creams and Deserts	Cornetto	Cornetto – Telenor Mobile Digital Activation	Unilever Pakistan Limited	JWT Pakistan, Mindshare Pakistan
Media	DAWN National Spelling Bee	A Spelling Saga Of Bee-licious Proportions!	The Dawn Media Group	Creative Unit
Others – Education	British council IELTS	Hello World	British Council Pakistan	Adcom Pvt. Ltd.
Telecommunication Hardware and Consumer Electronics	Kenwood	KhushRaho	R&I Electrical Appliances (Pvt.) Ltd.	AreyWah
Telecommunication Service Providers	Ufone	Voice Quality	Ufone	Interflow Communications Pvt. Ltd., Game Over, Tadpole
Textile, Fashion and Accessories	Servis	Winter Campaign 2014	Service Sales Corporation	Red Communication Arts
Best in Digital	Reprieve / Foundation for Fundamental Rights	Not A Bug Splat	Reprieve / Foundation for Fundamental Rights	BBDO Pakistan
Passion for Pakistan	HBL	HBL Football Corporate	HBL	JWT
BTL Activation	Coca-Cola	Coke Studio + Project Connect	The Coca-Cola Company	Soho Square
Media Innovation	Reprieve / Foundation for Fundamental Rights	Not A Bug Splat	Reprieve / Foundation for Fundamental Rights	BBDO Pakistan
Platform Award – Best in TV	Kenwood	KhushRaho	R&I Electrical Appliances	AreyWah
Platform Award – Best in Print	Ponds	Pond’s Miracle Journey	Unilever Pakistan Limited	GolinHaris
Platform Award – Best in Outdoor	Reprieve / Foundation for Fundamental Rights	Not A Bug Splat	Reprieve / Foundation for Fundamental Rights	BBDO Pakistan
Campaign of the Year	Kenwood	KhushRaho	R&I Electrical Appliances	AreyWah
Best Nationally originated Campaign	Kenwood	KhushRaho	R&I Electrical Appliances	AreyWah