GENERATION Launches Prêt-à-Porter S/S’15 Collection – I SEE YOU

Every woman has those selected few bunch of shops where one blindly purchases clothes from. We just walk in knowing that the outlet will have something or the other exciting to offer us and because we build a comfort level with those brands, sometimes trying out an outfit is not even necessary, you just know how that specific style and size will suit your body type.

GENERATION Logo [F]  is one such reliable and one of the leading fashion brands that always works for me and so many other women. It has the one of the best eastern and mid-western style of clothing to showcase with just the right price tag attached to them, so it doesn’t even feel like you are being too torturous on your wallet.

Generation’s idea was to infuse smart dressing in women with comfortable, reasonable, ready-to-wear chic styled clothing line. They have been serving us for decades with a series of beautiful range WOMAN, FORMALS, CLASSIC, BASIC, COTTAGE, G2 and GENERATION FLO line for the modern contemporary woman and NOW they have come up with their new collection of prêt-à-porter semi formal wear with a collection titled “I See You”. Generation’s runway showcase will be staged on the 19th April 2015 in the High Street show segment of PFDC Sunsilk Fashion Week 2015.

“I See You” draws inspiration from the animalistic dispositions that can be found within each of us – the thin, raw line that separates what is human and what is organic. In terms of fabric, the collection has been created in a variety, including raw finish cottons, denim and dobby juxtaposed with luxe silks, organzas and mesh. Expect a colour palette consisting of subdued hues of ecru, indigo and coal breaking into an explosion of hues especially chartreuse, before finally falling back to whites. The collection channels a relaxed silhouette, with emphasis on a greater freedom of movement and agility. The signature indigenousness that is a huge part of Generation’s identity has been given an urbane makeover, with traditional silhouettes such as shararas, kameez and vaaskats reimagined as modern pieces with an industrial feel. Also for this collection, the design team at Generation has used embellishments that explore the organic texturing found throughout nature, varying from the cracked surfaces of sedimentary rocks to the intricate detailing of exotic animal skins, recreating these in thread, mirror, mukesh, cutwork, applique and a variety of prints.

Generation PSFW Sneak preview


Speaking about collection “I See You” at PSFW15, Khadija Rahman, Director at Generation has said, “As pioneers of fashion shows in Pakistan way back in the early 80’s, we at Generation find it very heartening to see just how far we have come. We are very excited to put another foot forward towards the development of fashion retail in a country that thrives upon its textile industry. For “I See You”, expect sportswear finishes, with jersey rib, metallic zippers, studs and attached hoods, along with a revival of mirrorwork, mukesh and intricate threadwork..”

The brand will also be launching two new stores in Pindi and Lahore in 2015.

For more information on the brand, log onto http://www.facebook/generationpk and on

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