Like we see seasons of Lawn prints, selfie sticks or moustaches, we also saw a season of Winter Shopping Festivals being embraced by almost all the shopping malls, at least in Karachi. Every mall tried doing its best to propagate itself in the most creative manner as they could; to grab as many prospective customers as possible.
I’m not much of a shopper any more, but if I have to go buy new clothes, Dolmen Mall Clifton is always my choice, for its latest. decent and awesome variety of offerings. Turned out that this winters, the mall was not only laden with fresh, cool looking attires, but also had an interesting looking festival going on.
Why interesting? because it was an 18 day festival aiming to serve as a destination to promote and celebrate art, culture and most importantly celebrate old memories with the next generation.
How? Well the entire Dolmen Mall was set up with multiple types of board games that we and our older generations used to play indoors very often. Such as the KheloAurJeeto game that is commonly known as Monopoly was set as a large board game in which the opponent party was actually trapped in jail and money had to be paid for rescue. Bringing together three Dolmen shopping malls, Clifton, Tariq Road &Hyderi, more than 50 brand partners and over 100 outlets are participating in the 18-day Dolmen Shopping Festival, offering an array of attractive weekly cash prizes, special offers and discounts at all participating outlets.
What made it interesting for me was the Bloggers Meetup incorporating the idea of not just casual talks and grubbing but playing a digital treasure hunt for the first time ever in Pakistan. The meetup took place in Barista Lavazza with a bunch of twitteratis and bloggers playing the game frantically all over the mall. The visitors there were enjoying the sight of young individuals running around, completing tasks, panting for air and laughing their hearts out . The first person to complete the task was to receive an HP Tablet worth Rs. 40,000/- as a prize! The prize got us all drooling and everybody kicked the adrenaline to play the hunt at their best. Sadly, I didn’t win anything but the running around surely did burn some calories! 😀
The participants loved this exciting event and the brands which took part were Sindbad, Kaju, Yellow, Object, Kerestase Lounge and Dolmen itself had activities in the Treasure Hunt. All the bloggers present were given goodies by several brands at the end of the evening, as a thank you token for taking part in the Dolmen Shopping Festival
The official hashtag for the event was #DSFKHI. To see the event details and photos, visit: